VIRGINIA ED STRATEGIES BRAND GUIDELINES
The Virginia Ed Strategies brand guidelines serve as a comprehensive framework that articulates and defines the organization's visual and communicative identity. With the purpose of ensuring consistency and coherence across all facets of representation, these guidelines outline the rules and standards for employing the brand elements. The guidelines articulate the brand's core messaging and positioning, offering a holistic approach to maintaining a unified and impactful brand presence, reinforcing the organization's commitment to excellence in education.
INSTITUTION: Tyler School of Art and Architecture and Virginia Ed Strategies
As an education nonprofit, it's important to Virginia Ed Strategies for their brand to feel more as a business, rather than a school. With an emphasis on business and innovation, this booklet focuses on bold color and polished typography to reflect their commitment to innovation and excellence in education. Virginia Ed Strategies communicates a sense of professionalism, reliability, and a progressive outlook, establishing them as a trusted partner in shaping the educational landscape.
The layout implements a balance between aesthetics and functionality, embodying the brand's commitment to both innovation and practicality. Through the use of visual representations, this booklet aids a comprehensive understanding of how to apply the brand elements effectively. Serving as a resource to faculty and staff, users can consistently and effectively represent the brand across various communication channels.