ME10PHOBIA 10TH ANNIVERSARY BOX SET
ME10PHOBIA is a collectors box set designed to celebrate Cage The Elephant’s hit album 10 years after it’s initial release. With the purchase of this box set, long time fans will receive a limited edition vinyl with a redesigned cover, a lyric book containing the band’s thoughts and process behind each song, and a collectable poster and t-shirt.
INSTITUTION: Tyler School of Art and Architecture
INSTRUCTOR: Paul Kepple
ELEMENTS: Branding, Packaging, Layout
BRAND IDENTITY:
With a combination of woven imagery, thin wavy line work, and deep colors this box set reimagines Cage The Elephant’s hit album to encapsulate the sound and aesthetic Melophobia possesses. By highlighting the theme of transition, each element is meant to reflect the new sound Cage The Elephant explores in this album that was not present in their earlier work.
LAYOUT DESIGN:
This box includes a book that not only illustrates the lyrics, but includes Cage The Elephant’s thoughts and process behind each song. In combination with photography that reflects the sound and aesthetic of each song, this book illustrates the lyrics with the use of thin wavy line work.
ILLUSTRATION:
Each element in the ME10PHOBIA box set is designed to feel unique but uniform with the rest of the package. Within this box set fans will receive one of two collectable posters and a t-shirt. Long time fans will recognize the phrase “Call Me Baby Blue” on the front of the t-shirt from Cage The Elephant’s hit song, Hypocrite.
